A little note from INNA SKIN ‘s founders…

“As we were choosing a name for the brand, we thought of how the expectations of beauty have changed over time – and we reminisced on our childhood. In our country of origin, beauty advice was given from mother to daughter. Our mothers used to oil our hair before bath time, grandmothers used to help us gather natural ingredients for the bath ritual, which was specifically prepared by the local Attar…. black soap to prepare the skin for exfoliation, Ghassoul (Argyl) to use as a hair mask after shampooing for shiny hair – and a special mix of henna powder, pomegranate skin and rose petals to use as a body mask for super soft skin. How can you not be inspired by all of this??”

Najwa and Wafaa are both hardworking women, who try and juggle their daytime careers, their family commitments and the launch of their skincare project. Najwa is a teacher and doctoral researcher in the field of women empowerment.  Wafaa works in the field of fashion and is the co-owner of the Haute Couture brand DeVelasco. Najwa is based in London and Wafaa is based in Marrakech, which makes them perfect partners for a hands on approach on standards and quality of service; from the very first steps of sourcing the ingredients to the final steps of the products reaching your doorstep. 

“Superwoman is not a fictional character. Superwoman is real.”